Sustainable
Race Fuels
Shell Motorsport x Scuderia Ferrari
Social, Art Direction
By 2026, Formula 1 engines would have to run on 100% sustainable race fuel. We localize the innovative partnership between Shell & Ferrari through a series of social films featuring F1 driver Charles Leclerc.
The Perfect Brew
Local tea making is a deep rooted culture in Singapore. It also serves as a metaphor to drive across the message of the importance of Shell’s race fuel mix.
The new fuel will have to deliver the highest performance together with Team Ferarri’s car on the track in the 2026 F1 season as a testament to their 70-year partnership.
Beyond Possibilities
Model car racing is a local hobby in Singapore enjoyed by all ages. It also serves as a metaphor to drive across the message of the importance of Shell and Ferrari’s technical partnership on the F1 track.
Beyond Possibilities Interview
Interviewing Shell’s lead fuel scientist to give us some insights into Shell’s new sustainable race fuel formulation for the 2026 F1 season.
Behind-the-scenes
Set builds & production processes.
Agency Havas Singapore
Client Shell Motorsport x Scuderia Ferrari
Associate Creative Director Benjamin Ng
Art Director Marcus Quek
Producer Adam Chua