Sundae Scrapper
Warner Bros.
Brand Experience & Activation
An outdoor activation for the blockbuster movie Furiosa: A Mad Max Saga which marries the iconic local ice cream cart with the dystopian vehicle designs from the world of Mad Max.
Teaser Video
Activation
More than 650 servings of ice-cream and 90 merch were redeemed during the 2-day activation across 2 locations at Orchard Road.
Print & Social Collaterals
Redemption & giveaway mechanics
Ice-cream menu
Redemption coupon
PR Mentions
Featured on MARKETECH APAC
Featured on Marketing-Interactive
Agency Havas Singapore
Client Warner Bros.
Associate Creative Director Benjamin Ng
Art Director Marcus Quek