Public Toilets
Shouldn’t Be Scary
National Environment Agency
Integrated, Film, Experiential
Public toilet cleanliness in Singapore has been on a decline in recent years. 90.2% of the public pinned the growing problem on toilet cleaners instead of personal responsibility. So, to change public perception, we gave them something… spooky.
Case board
Film
Key Visuals
Experiential
Over 7,700 mins of escape room gameplay in just 5 days. 100% of registration slots were snapped up. 30% more sessions were added due to high demand.
In-situ POS
Social Extensions
Content Partnerships
Campaign results
2023 1 x Shortlist - AD STARS - Information Video
2023 1 x Shortlist - MARKies - Integrated Media
2023 1 x Shortlist - MARKies - Experiential
2023 1 x Shortlist - MARKies - Video
Behind-the-scenes
Set build of TVC
Set build of escape room
Agency DDB Singapore
Client National Environment Agency
Executive Creative Director Benson Toh
Creative Group Head Tytan Chang
Art Directors Marcus Quek, Junqian Liu
Copywriter Mandara Nagaraj