Keep It Real
Burger King Singapore
Press & Outdoor, Digital & Social
Burger King is removing all 120 artificial colours, flavours, and preservatives from their food menus. This campaign aims to position Burger King as an easy choice — delicious food made with quality ingredients.
Key Visual
Social videos
The videos garnered over 100K views across social platforms.
Social Extensions
Agency DDB Singapore
Client Burger King
Executive Creative Director Benson Toh
Art Directors Marcus Quek, Junqian Liu
Copywriter Wei Lim