Feel Safe Like You Do At Home
National Environment Agency
Integrated, Film, Outdoor
As social life cautiously resumed amid the COVID-19 pandemic, lingering fears were an opportunity to shift public toilet hygiene norms. Because ultimately, when public toilets are as clean as our home toilets, we can feel safe in them too.
Film
The film garnered over 1.2M views across social platforms.
Key Visual
In-situ POS
Social Extensions
Agency DDB Singapore
Client National Environment Agency
Executive Creative Director Benson Toh
Creative Partner Linus Chen
Art Directors Marcus Quek, Alex Yeo, Junqian Liu
Copywriter Cassandra Sim